25.2.14

Levis Revel Project - Naomi

Photography by Holly McGlynn
www.hollymcglynn.com
@hollymcglynn

c/o Levis Revels Bold Curve Jeans in Sundown Shop HERE
Beyond Retro Floral Blazer, FOV Shirt, Zara Necklace
eBay Headband, Accessorise Belt, c/o Boohoo Bag, c/o Deichmann Boots














I have been itching to tell you about this project for weeks and to share the amazing imagery! I was fortunate enough to have been asked by Holly McGlynn to work with her on a project for Levis for their new range of jeans 'Revels' 

'Revels' are part of a revolutionary shaping jean which uses ground breaking liquid shaping technology that shapes, lifts and lengthens your body. Being a girl you will know how difficult it is to find a Jean that's both flattering and doesn't reveal everything when you bend over! Levis who actually invented the first ever pair of jeans have once again helped us find our perfect fit!

After years of sourcing, designing and hundreds of fittings around the world from San Francisco to São Paulo, to Stockholm to Shanghai, Levis is finally proud to introduce their new range....make way for Revels girls! 

Extremely talented photographer Holly McGlynn asked 10 bloggers of different styles and shapes to take part in the campaign and style the new fit jeans in their own way. We each chose our perfect style of Revels and wash and put our stamp on them with our own very individual outfits. 

I styled my Bold curve Revels in 'Sundown' wash of course in a festival/bohemian look and stayed true to myself. I don't usual wear jeans but Revels have converted me, they fit and feel amazing and you can dress them up or down! I styled them with a vintage shirt and blazer I love all the bright colours and clashing prints for an almost folk style. The headband picked out the colours perfectly and brought all the look together. I went big on accessories with statement necklace and chain belt with simple black studded boots! 

We shot the looks in the amazing Epping Forest! Both Holly and myself were caked in mud and freezing cold to bring you these amazing shots which I hope you enjoy! We also experimented with coloured smoke bombs which looked incredible in the forest.... There's always danger on the shoot with Holly! 

On Thursday we celebrated the project launch at the Levis Revel room at Somerset house for London fashion weekend which was a night of champagne and smiles! All of our photos were up on a big board for everyone to see and I was alongside some amazing blogger babes! 

Levis loved the images so much that they are using them for their social, website and in stores worldwide! I feel so lucky to have taken part in such a wonderful project and with such amazing people such as Holly and the girls at Levis! It's definitely one to remember :-) 

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